That was definitely true in our experience.

They’re trained by the company, for example, to hand-pick the best vegetables and fruits, serving as the customer’s proxy in the store. Instacart notes that consumers are able to shop across retailers in its marketplace to find the best prices.Īnd the company points out that its personal shoppers - the people who buy and deliver groceries - bring a much higher level of service to the process. The company says its online prices already match the in-store prices at many retailers, such as Whole Foods. When we told Instacart about our results, the company explained that it’s “actively working” on eliminating the difference between in-store and online pricing. In each case, the markup was significant. The ice cream that was $7.29 through Instacart cost $4.99 in store with a QFC card the Raisin Bran that was $6.09 on Instacart cost $3.69 with a card in the store, and so on. In addition to making the purchases above, we checked prices by visiting the neighborhood QFC store where our groceries were picked up by Instacart.

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